TRP_1170x120_12-19-19

Barbie

Barbie, National Geographic announce global licensing agreement

Barbie, National Geographic announce global licensing agreement

EL SEGUNDO, Calif. — Mattel recently announced a worldwide licensing agreement between its Barbie brand and National Geographic to create a product line and content centered around exploration, science, conservation and research. The Barbie and National Geographic product line features career dolls and playsets highlighting occupations in which women are underrepresented including Wildlife Conservationist, Astrophysicist, Polar Marine Biologist,