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beacon technology

Beacon technology making its mark

Beacon technology making its mark

This holiday shopping season has seen another upsurge in consumer purchases via digital shopping channels, especially mobile. A key driver behind that trend is increased use of and response to beacon technology. One tech provider, Venice, Calif.-based inMarket Media, said its beacon platform — spurred by the rising use of mobile shopping — influenced $14.5

Beacons connect with shoppers

Beacons connect with shoppers

Rite Aid Corp. made headlines in January when it announced it had installed beacons throughout its network of nearly 4,600 drug stores, wrestling away from Macy’s the designation of largest retail beacon deployment to date. The drug store chain is following in the footsteps of other major retailers such as Target Corp. that have been

Digital strategy: Multiple voices with a singular goal

Digital strategy: Multiple voices with a singular goal

For something that didn’t even exist a decade ago, digital strategy is surely one of the hottest business conversations today. Theories and best practices abound, and the multiple paths that run simultaneously along subtopics such as platforms and digital devices, content and customer experience play a role similar to that of each voice in a

Rite Aid rolls out beacon technology

Rite Aid rolls out beacon technology

Rite Aid is embracing beacon technology in a big way to personalize the mobile shopping experience. The drug chain reportedly is updating its mobile app to work with proximity beacons deployed in all of its more than 4,500 stores, using the mobile shopper marketing platform of InMarket. According to reports by Geomarketing.com and ZDnet, the