A.T. Kearney study sizes up online beauty shoppers
NEW YORK — Amazon is consumers’ retailer of choice when shopping for beauty products online, followed by specialty chains Sephora and Ulta, and discount store giant Walmart, according to A.T. Kearney’s latest beauty and personal care e-commerce study. Of 800 U.S. online beauty shoppers surveyed by A.T. Kearney, 69% said Amazon is where they search
