Online is key beauty path to purchase

January 5, 2015 by Chain Drug Review and Chain Drug Review A.T. Kearney, Beauty and the E-Commerce Beast: 2014 Edition, beauty care, e-commerce, Hana Ben-Shabat, Kosha Gada, personal care 2015, Issue 01-05-2015, News, Retail News

NEW YORK — E-commerce is rapidly gaining traction in the beauty care and personal care market, according to a newly released study from A.T. Kearney. The report, “Beauty and the E-Commerce Beast: 2014 Edition,” found that an industry rooted in the ability to touch, smell, sample and experiment with products in stores is being played