August 11, 2017 by Jeffrey Woldt and Chain Drug Review
Beauty Differentiation, Beauty Enthusiast loyalty program, Joe Hartsig, Walgreens
Featured Articles, Leading Headlines, Retail News
DEERFIELD, Ill. — Joe Hartsig, the new chief merchant at Walgreens, is taking one of the guiding principles established 116 years ago by the drug chain’s founder, Charles R. Walgreen, and updating it for 21st century shoppers. The idea “we believe in the merchandise we sell” is being recast as “we believe in the experience
April 22, 2017 by Greg Jacobson and Chain Drug Review
Alex Gourlay, Beauty Differentiation, George Fairweather, No7, Soap & Glory, Stefano Pessina, Walgreens, Walgreens Boots Alliance
2017, Issue 04-24-2017, Issues, News
DEERFIELD, Ill. — Walgreens Boots Alliance Inc. (WBA) is reaping success with its beauty differentiation program and is now planning to expand the initiative to more than 1,000 additional Walgreens stores by the end of 2017 while introducing more exclusive brands into the assortment. The first phase of the Walgreens beauty differentiation program’s rollout called
April 14, 2017 by Chain Drug Review
Beauty Differentiation, Lauren Brindley, NYX Cosmetics, NYX Professional Makeup, Walgreens
Leading Headlines, Retail News
DEERFIELD, Ill. — Continuing to enhance its beauty care offering, Walgreens plans to roll out NYX Cosmetics products to select stores this year. Plans call for NYX Professional Makeup products to become available in almost 2,000 Walgreens drug stores nationwide and in Puerto Rico by this fall. The NYX products are being sold now on
October 4, 2016 by Chain Drug Review
Balance Rewards, beauty care, Beauty Differentiation, Beauty Enthusiast, Lauren Brindley, Linda Filler, Walgreens
Featured Articles, Leading Headlines, Retail News
DEERFIELD, Ill. — Walgreens aims to give a little extra to its best beauty customers with the launch of Beauty Enthusiast, a free beauty club for its Balance Rewards loyalty program. The drug chain said Tuesday that Balance Rewards members who register for Beauty Enthusiast can receive additional rewards on beauty care and personal care
October 3, 2016 by CDR Blog and Chain Drug Review
beauty care, Beauty Differentiation, Lauren Brindley, No7, Soap & Glory, Walgreens
CDR Blog
Customers are hungry for beauty care and, with the rollout of its Beauty Differentiation store concept, Walgreens is positioning itself as the place to get it, according to Lauren Brindley, group VP and GMM for beauty and personal care. “We’re trying to bring in different brands for different customers to ensure that, as we build our
September 26, 2016 by Chain Drug Review
beauty care, Beauty Differentiation, Lauren Brindley, slideshow, Walgreens
Slideshows
With its “Beauty Differentiation” store concept, Walgreens is banking on its reach (about 8,200 stores), a mix of exclusive and premium brands, a high level of service, and an engaging shopping environment to become “America’s most loved beauty destination,” Lauren Brindley, group vice president and general merchandise manager for beauty and personal care, said during
September 26, 2016 by Chain Drug Review
beauty care, Beauty Differentiation, beauty shopping experience, cosmetics, Lauren Brindley, No7, Soap & Glory, Walgreens
2016, Business, Featured Articles, Issue 09-26-2016, Issues, Leading Headlines, News, Retail News
VERNON HILLS, Ill. — Walgreens’ vision to recreate the beauty shopping experience is becoming a reality at many of its stores. Aiming to be the destination of choice for today’s beauty care consumers, the drug chain will bring its “Beauty Differentiation” concept to about 1,800 stores by end of calendar 2016. The plan is three-pronged: