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Beauty Differentiation

Walgreens fine-tunes the front end

Walgreens fine-tunes the front end

DEERFIELD, Ill. — Joe Hartsig, the new chief merchant at Walgreens, is taking one of the guiding principles established 116 years ago by the drug chain’s founder, Charles R. Walgreen, and updating it for 21st century shoppers. The idea “we believe in the merchandise we sell” is being recast as “we believe in the experience

Walgreens upping ante in beauty

Walgreens upping ante in beauty

DEERFIELD, Ill. — Walgreens Boots Alliance Inc. (WBA) is reaping success with its beauty differentiation program and is now planning to expand the initiative to more than 1,000 additional Walgreens stores by the end of 2017 while introducing more exclusive brands into the assortment. The first phase of the Walgreens beauty differentiation program’s rollout called

Walgreens adds NYX Cosmetics to beauty lineup

Walgreens adds NYX Cosmetics to beauty lineup

DEERFIELD, Ill. — Continuing to enhance its beauty care offering, Walgreens plans to roll out NYX Cosmetics products to select stores this year. Plans call for NYX Professional Makeup products to become available in almost 2,000 Walgreens drug stores nationwide and in Puerto Rico by this fall. The NYX products are being sold now on

Walgreens rewards program adds beauty club

Walgreens rewards program adds beauty club

DEERFIELD, Ill. — Walgreens aims to give a little extra to its best beauty customers with the launch of Beauty Enthusiast, a free beauty club for its Balance Rewards loyalty program. The drug chain said Tuesday that Balance Rewards members who register for Beauty Enthusiast can receive additional rewards on beauty care and personal care

Walgreens turns it up in beauty care

Walgreens turns it up in beauty care

Customers are hungry for beauty care and, with the rollout of its Beauty Differentiation store concept, Walgreens is positioning itself as the place to get it, according to Lauren Brindley, group VP and GMM for beauty and personal care. “We’re trying to bring in different brands for different customers to ensure that, as we build our

Walgreens brings differentiation to beauty care

Walgreens brings differentiation to beauty care

With its “Beauty Differentiation” store concept, Walgreens is banking on its reach (about 8,200 stores), a mix of exclusive and premium brands, a high level of service, and an engaging shopping environment to become “America’s most loved beauty destination,” Lauren Brindley, group vice president and general merchandise manager for beauty and personal care, said during

Brindley: Walgreens is reinventing beauty

Brindley: Walgreens is reinventing beauty

VERNON HILLS, Ill. — Walgreens’ vision to recreate the beauty shopping experience is becoming a reality at many of its stores. Aiming to be the destination of choice for today’s beauty care consumers, the drug chain will bring its “Beauty Differentiation” concept to about 1,800 stores by end of calendar 2016. The plan is three-pronged: