NB-PP_1170x120

beauty imagery

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, has rolled out “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for its customers. Beauty in Real

CVS moves to bring authenticity to beauty imagery

CVS moves to bring authenticity to beauty imagery

WOONSOCKET, R.I. — Beginning in April, the beauty imagery that CVS Pharmacy produces for use in its stores and in its marketing materials will not be “materially altered” digitally. The drug chain is also asking its supplier partners to participate in the initiative, which is meant promote transparency in beauty marketing. “What we’re trying to