beauty imagery Archives - CDR – Chain Drug Review

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

April 19, 2018 by Chain Drug Review beauty imagery, Beauty in Real Life, CVS Pharmacy, Norman de Greve Business, Leading Headlines, Retail News

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, has rolled out “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for its customers. Beauty in Real

CVS moves to bring authenticity to beauty imagery

February 12, 2018 by Scot Meyer and Chain Drug Review beauty imagery, beauty marketing, CVS Beauty Mark, CVS Health, CVS Pharmacy, Helena Foulkes 2018, Issue 02-12-2018, Issues, News

WOONSOCKET, R.I. — Beginning in April, the beauty imagery that CVS Pharmacy produces for use in its stores and in its marketing materials will not be “materially altered” digitally. The drug chain is also asking its supplier partners to participate in the initiative, which is meant promote transparency in beauty marketing. “What we’re trying to