POY_1170x120_8-12-19

beauty shopper

Most of all, today’s beauty shoppers want value

Most of all, today’s beauty shoppers want value

NEW YORK — The secret weapon in the battle for the $62 billion that U.S. customers spend on beauty care and cosmetics just might be something mass retailers had all along — steep values. While drug, discount and supermarket chains have burnished their image in beauty with illumination, upgraded products and elevated service, it turns