Beauty and cosmetics brands have been through a challenging time. A combination of lockdowns, store closures, social distancing, home working, mask wearing and other essential measures changed consumer needs and behaviors overnight. For cosmetics in particular, the impact was dramatic. Beauty should expect a strong bounce However, now that the end of the pandemic is
WOONSOCKET, R.I. — CVS Pharmacy has released its first ever Best of Our Brands awards results, revealing customers’ favorite exclusive Store Brand products across 13 categories, spanning health and wellness, beauty, and snacks. Customers voted in a survey to determine product favorites from popular Store Brand lines, including CVS Health, Live Better by CVS Health,
PARSIPPANY, N.J. — The U.S. cosmetics and toiletries market is on track to experience the sharpest decline ever recorded in over 60 years that Kline has been tracking the market due to the COVID-19 pandemic. So far, the 0.8% drop in 2009 during the last recession is the biggest market dip ever reported by Kline. The only other
LAS VEGAS — P&G Ventures, the startup studio within Procter & Gamble, has returned to CES 2020 to showcase the development of the Opte Precision Skincare System, the first personalized handheld inkjet printer that is said to instantly make the appearance of skin’s hyperpigmentation disappear and fade spots over time. Bringing smart technology to beauty,
WASHINGTON — A national survey of nearly 2,000 U.S. women finds a significant number of respondents in their 50s and above feel ignored by the beauty and personal grooming products industries, AARP reported, upon the release of Mirror/Mirror: Survey of Women’s Reflections of Beauty, Image and Media. Forty percent of Gen-X women (ages 39-54) and
Today’s beauty consumers aren’t like those of old. They don’t just want to be sold a “product.” Instead, they now expect brands to understand them intimately — and to use that knowledge to go beyond traditional manufacturing and deliver services and experiences (and, yes, products) that are entirely “right” for each moment in their lives.
LEHI, Utah — Younique has launched the Younique Beauty Guide: the brand’s first try-on tool that bridges the gap between an online and on-site shopping experience. This one-of-a-kind tool utilizes state-of-the-art facial analysis to allow the user to virtually try on cosmetic products before they purchase. This technology is said to transform the way Younique
NEW YORK — 25 Black Women in Beauty celebrated their official roll out with a private dinner at the Whitby Hotel, featuring some of the most powerful black female executives, entrepreneurs and influencers in the Beauty Industry. The inaugural dinner, sponsored by Rémy Martin XO, featured moving introductions by each guest, innovative ideas for collaborations,
NEW YORK — Birchbox has arrived at Walgreens. The online cosmetics retailer made its debut earlier this month at several Walgreens locations across the U.S. and at the Duane Reade here on Spring Street. The presence of Birchbox inside Walgreens brings prestige beauty brands into its stores allowing its customers to discover and shop for
TORONTO — Shoppers Drug Mart today unveiled a new e-commerce platform uniting a wide selection of the company’s mass market cosmetics with an already broad range of luxury beauty products. The new site — shoppersdrugmart.ca/beauty — is Canada’s largest online beauty shopping destination, providing shoppers with hundreds of mass and luxury private label and international
PARIS –L’Oréal Paris announces Amber Heard as its new global spokesperson. The company describes her as fearless, witty and smart, defying definition, rejecting convention as well as a committed woman who is making her voice heard. “I have always loved the fun of beauty and the power of transformation,” said Amber Heard. “To become a
PARIS — Coty has unveiled a a first-of-a-kind augmented reality (AR) makeup try-on experience. The company debuted the blended reality Magic Mirror — which integrates physical products with digital content — at its newly relaunched Bourjois boutique in Paris. With the Magic Mirror, when a shopper picks up a lipstick the chosen color instantly appears