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beauty

P&G’s Opte Precision Skincare returns to CES 2020

P&G’s Opte Precision Skincare returns to CES 2020

LAS VEGAS — P&G Ventures, the startup studio within Procter & Gamble, has returned to CES 2020 to showcase the development of the Opte Precision Skincare System, the first personalized handheld inkjet printer that is said to instantly make the appearance of skin’s hyperpigmentation disappear and fade spots over time. Bringing smart technology to beauty,

Study: Boomer and Gen-X women feeling ignored by beauty and grooming suppliers

Study: Boomer and Gen-X women feeling ignored by beauty and grooming suppliers

WASHINGTON — A national survey of nearly 2,000 U.S. women finds a significant number of respondents in their 50s and above feel ignored by the beauty and personal grooming products industries, AARP reported, upon the release of Mirror/Mirror: Survey of Women’s Reflections of Beauty, Image and Media. Forty percent of Gen-X women (ages 39-54) and

Relevance at scale: The growth foundation for beauty

Relevance at scale: The growth foundation for beauty

Today’s beauty consumers aren’t like those of old. They don’t just want to be sold a “product.” Instead, they now expect brands to understand them intimately — and to use that knowledge to go beyond traditional manufacturing and deliver services and experiences (and, yes, products) that are entirely “right” for each moment in their lives.

Younique unveils augmented reality tool to transform the beauty buying experience

Younique unveils augmented reality tool to transform the beauty buying experience

LEHI, Utah — Younique has launched the Younique Beauty Guide: the brand’s first try-on tool that bridges the gap between an online and on-site shopping experience.  This one-of-a-kind tool utilizes state-of-the-art facial analysis to allow the user to virtually try on cosmetic products before they purchase. This technology is said to transform the way Younique

Shoppers Drug Mart launches Canada’s largest e-commerce beauty platform

Shoppers Drug Mart launches Canada’s largest e-commerce beauty platform

TORONTO — Shoppers Drug Mart today unveiled a new e-commerce platform uniting a wide selection of the company’s mass market cosmetics with an already broad range of luxury beauty products. The new site — shoppersdrugmart.ca/beauty — is Canada’s largest online beauty shopping destination, providing shoppers with hundreds of mass and luxury private label and international

L’Oréal Paris names Amber Heard new global spokesperson

L’Oréal Paris names Amber Heard new global spokesperson

PARIS –L’Oréal Paris announces Amber Heard as its new global spokesperson. The company describes her as fearless, witty and smart, defying definition, rejecting convention as well as a committed woman who is making her voice heard. “I have always loved the fun of beauty and the power of transformation,” said Amber Heard. “To become a