BAVIS_1170x120_1-20

Bill George

Yellow Wood Partners announces senior leadership changes at Paris Presents

Yellow Wood Partners announces senior leadership changes at Paris Presents

BOSTON — Yellow Wood Partners, a Boston-based private equity firm focused on investing in consumer brands and companies, announced changes to the senior leadership team, effective March 1, at its portfolio company Paris Presents, Inc., a rapidly growing provider of branded cosmetic and bath accessories. As part of a planned succession, Patrick O’Brien, chief executive officer of Paris Presents,

Yellow Wood Partners to acquire Paris Presents

Yellow Wood Partners to acquire Paris Presents

GURNEE, Ill. — Yellow Wood Partners, a Boston-based private equity firm focused on investing in consumer brands and companies, has signed a definitive agreement to acquire Paris Presents, Inc. from EagleTree Capital and its co-investors.  As part of the transaction, Paris Presents will be merged with Yellow Wood’s current portfolio company Freeman Beauty, a leading

Freeman Beauty appoints George CEO

Freeman Beauty appoints George CEO

LOS ANGELES — Freeman Beauty announced the appointment of Bill George as the company’s new chief executive officer. Following the success of April’s first National Face Mask Month, George will join the company immediately following his previous post at Markwins Beauty Brands. Supporting Freeman Beauty’s full portfolio of brands, he will focus on continuing to expand the

Markwins Beauty Brands tabs Stefano Curti as global president

Markwins Beauty Brands tabs Stefano Curti as global president

CITY OF INDUSTRY, Calif. — Veteran consumer health and beauty executive Stefano Curti has joined Markwins Beauty Brands as global president. Markwins said Tuesday that Curti assumed the new post effective Jan. 3. With his hiring, the company also announced that Bill George, president and chief operating officer of North America, will shift from the day-to-day management of

Wet n wild’s Evelyn Wang honored for brand building

Wet n wild’s Evelyn Wang honored for brand building

CITY OF INDUSTRY, Calif. — Evelyn Wang, senior vice president of marketing for wet n wild, was honored with the 2016 WWD Beauty Inc. Brand-Builder Award in the mass category. The Markwins International cosmetics brand said that Wang, in her two years at wet n wild, has “upped the brand’s cool quotient” with several product innovations,

Lip Smacker to sponsor Meghan Trainor tour

Lip Smacker to sponsor Meghan Trainor tour

CITY OF INDUSTRY, Calif. — Lip balm brand Lip Smacker will sponsor the 2016 “Untouchable Tour” of youth singing sensation Meghan Trainor. The Markwins Beauty Inc. brand said Wednesday that the sponsorship pairs the girl power appeal of Lip Smacker’s delicious flavored and scented lip balms with young female trailblazer Trainor, the winner of the

Markwins’ George to oversee Physicians Formula

Markwins’ George to oversee Physicians Formula

CITY OF INDUSTRY, Calif. — Markwins Beauty Brands president and chief operating officer Bill George is adding Physicians Formula to the brands that he oversees. Markwins said Tuesday that the move comes with the departure of Physicians Formula president Jeff Rogers, who is resigning to spend more time with his family. Markwins noted that George