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Bill Van de Graaf

Colgate kicks-off campaign for Colgate Total(SF) the brand’s first Super Bowl spot

Colgate kicks-off campaign for Colgate Total(SF) the brand’s first Super Bowl spot

NEW YORK — The biggest breakthrough for Colgate in two decades is taking center stage on a platform grand enough to match its debut – Super Bowl 53. Colgate today kicked-off the campaign for its new Colgate TotalSF toothpaste, announcing that its flagship brand will appear in a new spot during Sunday’s championship football game. The

Colgate Optic White to bring smiles to Hispanicize LA 2018

Colgate Optic White to bring smiles to Hispanicize LA 2018

LOS ANGELES – Latinx trendsetters will discover the science behind Colgate Optic White’s line of whitening products at Hispanicize LA, taking place at the Intercontinental Hotel in Century City from October 11-13. During this cultural event, Colgate Optic White will show attendees how the unique toothpaste formula works to whiten teeth, and provide the opportunity to meet YouTube and Instagram beauty

Colgate Optic White partners with actress Debra Messing

Colgate Optic White partners with actress Debra Messing

NEW YORK — Colgate Optic White is teaming up with actress Debra Messing to dish on how she has remained energized, fit and glowing throughout her career. During the partnership, Debra will be sharing insight into how she juggles motherhood, her career, new health routine and the tried-and-true beauty products she uses. “I’m so happy with where I

Colgate now sold via Amazon Dash Button

Colgate now sold via Amazon Dash Button

NEW YORK — Colgate products have become available for order through the Amazon Dash Button. Colgate-Palmolive Co. said Monday that it has launched Amazon Dash Button for Colgate, which gives consumers one-click ordering capability for Colgate products offered on Amazon. Products available through the Colgate Amazon Dash Button include Colgate Total, Colgate Optic White and