Coke and BodyArmor announce new strategic relationship
ATLANTA and WHITESTONE, N.Y. – The Coca-Cola Co. and BodyArmor announced that they have entered into a definitive agreement through which Coca-Cola will acquire a minority ownership stake in BodyArmor. Through the agreement, BodyArmor will have the opportunity to gain access to the expansive Coca-Cola bottling system, enabling the fast-growing brand to accelerate its growth to meet explosive consumer demand for its premium
