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Mondelez makes strides in social media, ‘well-being’ snacks

Mondelez makes strides in social media, ‘well-being’ snacks

DEERFIELD, Ill. — Mondelez International has renewed its global partnership with Facebook and moved forward in efforts to make its snacks more healthful. Mondelez said this week that it’s working with Facebook to innovate around consumer insights and the Messenger platform to create more meaningful mobile-first experiences between people and brands. “People are living their

Mondelez embraces ‘fearless’ media strategy

Mondelez embraces ‘fearless’ media strategy

DEERFIELD, Ill. — Global snack maker Mondelēz International is looking to get more out of its media efforts. Mondelēz this week unveiled what it calls a “fearless marketing” model designed to boost the company’s return on investment for its worldwide media spending. To that end, it aims to form new media partnerships to acquire, develop