JELLY_1170x120_9-8-20

BOPIS

Digital is the front door to the store

Digital is the front door to the store

NEW YORK — According to a new report from Incisiv — “The New Store Shopper in High-Touch Retail” — commissioned by Manhattan Associates, digital is now the front door to the store. COVID-19, the report concludes, has brought radical change to the retail industry, not least a reprioritization of the store experience for pandemic-era shoppers.