Coty taps digital agency for Rimmel, Bourjois brands
NEW YORK — Coty Inc. formed a partnership with Paris-based brand marketing and technology agency BETC to support its Rimmel and Bourjois color cosmetics brands globally. Coty said Monday that the partnership is slated to launch this fall. The company isn’t disclosing details about the commercial arrangement, citing “competitive reasons.” Rimmel and Bourjois have “very
