SheaMoisture launches #BreakTheWalls campaign
AMITYVILLE, N.Y.— Sundial Brands is launching an advertising and social media campaign that aims to “break down the walls” separating ethnic beauty sections from the rest of the beauty department. The SheaMoisture campaign includes a 60-second short film, a 30-second commercial, #BreakTheWalls digital and social assets, and behind-the-scenes footage showing everyday women and beauty video
