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Brian Ross is president of Precima

A critical moment to build customer loyalty

A critical moment to build customer loyalty

The promise and power of personalization is always based on relevance, which requires the most robust understanding of how customers shop and their ever-changing needs in terms of categories, products, brands, information, price, value and channel. Throughout the pandemic, there have been tremendous changes that impact almost every way these customers shop — from their

After the deluge: Product assortment in the new normal

After the deluge: Product assortment in the new normal

For drug, food and mass retailers, assortment management is a perennial challenge in the best of times, one that requires discipline and sound practices. The COVID-19 pandemic elevated the stress placed on assortment management to a new level. Demand signals were shattered by unpredictable shopper behavior across categories. Massive disruptions meant that supply chains struggled