Learn the motivations behind the buying process

August 22, 2022 by Bryan Gildenberg Bryan Gildenberg, Bryan Gildenberg is senior vice president of commerce at Omnicom Commerce Group. He can be contacted at [email protected]. August 22, 2022, Opinion

Earlier this summer Omnicom’s Media and Commerce teams (OMD and OCG) published our second annual Future of Commerce report — looking at the consumer, shopper and media/marketing dynamics shaping the future of digital and physical shopping. We surveyed consumers across a range of major countries and asked questions about their attitudes to shopping (physical and