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Cara Pratt

Kroger to roll out new CPG search service

Kroger to roll out new CPG search service

CINCINNATI —  Kroger, through Kroger Precision Marketing powered by 84.51°, will launch a new consumer packaged goods search service that combines both data and personalization options. The self-service marketing platform, which will launch June 4, will allow brands to seamlessly reach digitally-active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in

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