ST. PETERSBURG, Fla. – To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery and drug categories from states across the U.S., plus the District of Columbia,
ST. PETERSBURG, Fla. — Consumer shopping behavior is changing dramatically in response to the COVID-19 pandemic, according to an analysis by Catalina Marketing, which finds that store trips and basket sizes are up and once sleepy product categories are seeings surges in sales. Total dollar sales per store for the week ended March 14 were
Modernizing the traditional store circular often stirs debate in marketing circles. Circulars offer value to customers, saving them money and building loyalty. They lift sales of promoted products, although true measurement is difficult, if not impossible, to attribute to the circular. Moreover, they help drive shoppers into more store aisles, expanding the range of products
