Catalina

Catalina partners with PlaceIQ

Catalina partners with PlaceIQ

ST. PETERSBURG, Fla. — Catalina and PlaceIQ, a leading data and technology provider, announced on Tuesday their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. Firehose Visits includes visitation metrics from across the country – along

Catalina partners with the Coupon Bureau

Catalina partners with the Coupon Bureau

PETERSBURG, Fla. – In partnership with the Association of Coupon Professionals and the Coupon Bureau, leading shopper intelligence and omni-channel media provider Catalina — a pioneer of the in-lane media channel when it was founded in 1983 — will be the first company to offer omnichannel marketing campaigns featuring the next standard in coupon security

Catalina partners with AdQuick.com

Catalina partners with AdQuick.com

St. PETERSBURG, Fla. – In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media provider Catalina is now offering its extensive purchase-based audience targeting and sales lift measurement insights to out-of-home (OOH) media buyers using AdQuick’s OOH buying platform. Catalina’s OOH measurement product provides insight into sales impact as well as the behaviors of the

Catalina’s CPG shopper insights shows ongoing pandemic spurs further changes in buying behavior

Catalina’s CPG shopper insights shows ongoing pandemic spurs further changes in buying behavior

ST. PETERSBURG, Fla. – With COVID-19 vaccination rates up, more restaurants and bars operating at greater capacity, and small numbers of workers returning to the office – even amidst escalating concerns about the Delta variant – shopper behavior continues to shift across multiple categories according to the most recent data pulled from Catalina’s Buyer Intelligence

Catalina names Sean Murphy chief data & analytics officer

Catalina names Sean Murphy chief data & analytics officer

ST. PETERSBURG, Fla. – Leading shopper intelligence and omni-channel media provider Catalina has appointed accomplished industry veteran Sean Murphy to the role of EVP, chief data & analytics officer. As a member of the company’s executive leadership team, Murphy will report to president and CEO Wayne Powers. With experience spanning the technology, media and marketing

Catalina and iHeartMedia team up

Catalina and iHeartMedia team up

ST. PETERSBURG, Fla. – Catalina has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases. To date, podcast measurement capabilities have helped advertisers understand the

Catalina teams with Walgreens on new digital collaboration

Catalina teams with Walgreens on new digital collaboration

ST. PETERSBURG, Fla. –After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out in more than 9,000 retail locations, shopper intelligence leader Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental

Catalina’s new Digital Circular Personalizer drives strong incremental sales for retailers

Catalina’s new Digital Circular Personalizer drives strong incremental sales for retailers

ST. PETERSBURG, Fla. – In today’s increasingly competitive environment, as traditional paper circulars no longer generate the shopping trips and return on investment they once did for retailers, shopper intelligence leader Catalina is rolling out its Digital Circular Personalizer (Digital CircP) offering following multi-faceted and successful pilot campaigns with several major retailers. Digital CircP leverages

Catalina forms innovative business alliance with Toshiba Tec in Japan

Catalina forms innovative business alliance with Toshiba Tec in Japan

ST. PETERSBURG, Fla.— Catalina Marketing Japan K.K. has formed a business alliance with Tokyo-based Toshiba Tec Corporation to expand data-driven marketing solutions for brands and retailers in Japan’s rapidly expanding in-store marketing space and to develop digital transformation (DX) services for various retail technologies. As a first step, starting in April 2021, Catalina will provide

Catalina data says household cleaning supplies boom, personal care products decline

Catalina data says household cleaning supplies boom, personal care products decline

PETERSBURG, Fla.— Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronoavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle. Also, in looking back at the past 52 weeks of data beginning

Catalina partners with Yellowbrick Data

Catalina partners with Yellowbrick Data

PALO ALTO, Calif. — Hybrid cloud data warehouse company Yellowbrick Data announced on Tuesday that it has partnered with Catalina, the market leader in shopper intelligence and targeted in-store and digital media, to solve a range of data and analytics challenges. With Yellowbrick, Catalina has experienced 182x better query performance and data load speeds of

Catalina unveils interactive cough, cold and flu and allergy heat maps

Catalina unveils interactive cough, cold and flu and allergy heat maps

ST. PETERSBURG, Fla, – As allergy sufferers deal with wheezing and sneezing to varying degrees depending upon where they live in the U.S., and as the nation braces for cold and flu season to set in during the midst of a pandemic, shopper intelligence leader Catalina has launched two interactive heat maps to track the