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Catalina

Catalina helps pinpoint label-conscious shoppers

Catalina helps pinpoint label-conscious shoppers

ST. PETERSBURG, Fla. — Catalina has launched an enhanced targeting solution to help brands better understand, reach and influence consumers who make buying decisions based on dietary needs, clean label choices like natural and recognizable ingredients, health and wellness, and sustainable company practices. Catalina said Thursday that, through a partnership with Label Insight, it can

Catalina names global chief retail officer

Catalina names global chief retail officer

ST. PETERSBURG, Fla. — Tom Corley has joined Catalina as global chief retail officer and president of U.S. retail. The shopper intelligence and personalized digital media firm said Monday that, in the role, Corley will lead Catalina’s U.S. retail business and bring added leadership to Catalina’s retail clients in Europe and Japan. “I am excited

Catalina tabs Samsung Pay exec for emerging brands

Catalina tabs Samsung Pay exec for emerging brands

ST. PETERSBURG, Fla. — Former Samsung Pay chief marketing officer Gregory Mann has been named to lead Catalina’s emerging brands business. Catalina said that as senior vice president and general manager, Mann will oversee client services and business development for one of the company’s fast-growing business segments: CPG companies with revenue of $1 billion or

Five questions to ask about the weekly circular

Five questions to ask about the weekly circular

With nonpharmacy sales declining at many U.S. drug stores, retailers must find inventive ways to introduce customers to the rest of the store. For some of the nation’s largest drug store chains, personalizing the weekly circular is delivering significant results when it comes to driving more nonpharmacy sales. Meanwhile, drug store retailers are also motivated

Engaging drug store shoppers in today’s ‘and’ world

Engaging drug store shoppers in today’s ‘and’ world

In today’s retail and consumer packaged goods marketplace, consumer shopping habits are changing rapidly. Households have more choices in where and how they shop, what they buy, and how they engage with retailers and brands while making their purchase decisions. Consumers are shopping in more retail channels and formats then ever before to fulfill their

Fate of new CPG items rests on fraction of shoppers

Fate of new CPG items rests on fraction of shoppers

Apparently, it’s a tiny fraction of shoppers who determine if a new consumer packaged goods (CPG) product will succeed or fail. Research by sales, marketing and digital media specialist Catalina indicates that consumer concentrations of less than 1% account for the vast majority of volume for most new CPG products. What’s more, the study uncovered

Catalina makes circular more relevant to shoppers

Catalina makes circular more relevant to shoppers

ST. PETERSBURG, Fla. — Catalina is enabling retailers to target individual consumers with My Favorite Deals, an omnichannel listing of the most relevant upcoming deals for a particular shopper. Announced this week, the list of five deals can be printed out in stores or viewed digitally, including via mobile and email. The five deals present