Lupin 2024

Catalina

Catalina teams with Walgreens on new digital collaboration

Catalina teams with Walgreens on new digital collaboration

ST. PETERSBURG, Fla. –After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out in more than 9,000 retail locations, shopper intelligence leader Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental

Catalina’s new Digital Circular Personalizer drives strong incremental sales for retailers

Catalina’s new Digital Circular Personalizer drives strong incremental sales for retailers

ST. PETERSBURG, Fla. – In today’s increasingly competitive environment, as traditional paper circulars no longer generate the shopping trips and return on investment they once did for retailers, shopper intelligence leader Catalina is rolling out its Digital Circular Personalizer (Digital CircP) offering following multi-faceted and successful pilot campaigns with several major retailers. Digital CircP leverages

Catalina forms innovative business alliance with Toshiba Tec in Japan

Catalina forms innovative business alliance with Toshiba Tec in Japan

ST. PETERSBURG, Fla.— Catalina Marketing Japan K.K. has formed a business alliance with Tokyo-based Toshiba Tec Corporation to expand data-driven marketing solutions for brands and retailers in Japan’s rapidly expanding in-store marketing space and to develop digital transformation (DX) services for various retail technologies. As a first step, starting in April 2021, Catalina will provide

Catalina data says household cleaning supplies boom, personal care products decline

Catalina data says household cleaning supplies boom, personal care products decline

PETERSBURG, Fla.— Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronoavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle. Also, in looking back at the past 52 weeks of data beginning

Catalina partners with Yellowbrick Data

Catalina partners with Yellowbrick Data

PALO ALTO, Calif. — Hybrid cloud data warehouse company Yellowbrick Data announced on Tuesday that it has partnered with Catalina, the market leader in shopper intelligence and targeted in-store and digital media, to solve a range of data and analytics challenges. With Yellowbrick, Catalina has experienced 182x better query performance and data load speeds of

Catalina unveils interactive cough, cold and flu and allergy heat maps

Catalina unveils interactive cough, cold and flu and allergy heat maps

ST. PETERSBURG, Fla, – As allergy sufferers deal with wheezing and sneezing to varying degrees depending upon where they live in the U.S., and as the nation braces for cold and flu season to set in during the midst of a pandemic, shopper intelligence leader Catalina has launched two interactive heat maps to track the

Catalina sees back-to-school sales in decline during pandemic

Catalina sees back-to-school sales in decline during pandemic

ST. PETERSBURG, Fla. – As the country and individual states and school districts continue to grapple with when and how to re-open schools safely for the 2020-21 academic year, shopper intelligence leader Catalina reports that sales of back-to-school (BTS) supplies at grocery and drugstores declined by 31% nationwide for the four weeks ending Aug. 22,

Catalina: How private brands can win the smaller wallet battle in a recession

Catalina: How private brands can win the smaller wallet battle in a recession

PETERSBURG, Fla. – Retailer Private Brands have an urgent opportunity to keep some of the 75 million new shoppers they gained during the pandemic. But that window is closing quickly as national brands begin investing their promotional dollars again. While 30 million shoppers made repeat purchases, trends from Catalina’s Buyer Intelligence Database show that overall

Catalina helps pinpoint label-conscious shoppers

Catalina helps pinpoint label-conscious shoppers

ST. PETERSBURG, Fla. — Catalina has launched an enhanced targeting solution to help brands better understand, reach and influence consumers who make buying decisions based on dietary needs, clean label choices like natural and recognizable ingredients, health and wellness, and sustainable company practices. Catalina said Thursday that, through a partnership with Label Insight, it can

Catalina names global chief retail officer

Catalina names global chief retail officer

ST. PETERSBURG, Fla. — Tom Corley has joined Catalina as global chief retail officer and president of U.S. retail. The shopper intelligence and personalized digital media firm said Monday that, in the role, Corley will lead Catalina’s U.S. retail business and bring added leadership to Catalina’s retail clients in Europe and Japan. “I am excited

Catalina tabs Samsung Pay exec for emerging brands

Catalina tabs Samsung Pay exec for emerging brands

ST. PETERSBURG, Fla. — Former Samsung Pay chief marketing officer Gregory Mann has been named to lead Catalina’s emerging brands business. Catalina said that as senior vice president and general manager, Mann will oversee client services and business development for one of the company’s fast-growing business segments: CPG companies with revenue of $1 billion or

Five questions to ask about the weekly circular

Five questions to ask about the weekly circular

With nonpharmacy sales declining at many U.S. drug stores, retailers must find inventive ways to introduce customers to the rest of the store. For some of the nation’s largest drug store chains, personalizing the weekly circular is delivering significant results when it comes to driving more nonpharmacy sales. Meanwhile, drug store retailers are also motivated

Engaging drug store shoppers in today’s ‘and’ world

Engaging drug store shoppers in today’s ‘and’ world

In today’s retail and consumer packaged goods marketplace, consumer shopping habits are changing rapidly. Households have more choices in where and how they shop, what they buy, and how they engage with retailers and brands while making their purchase decisions. Consumers are shopping in more retail channels and formats then ever before to fulfill their

Fate of new CPG items rests on fraction of shoppers

Fate of new CPG items rests on fraction of shoppers

Apparently, it’s a tiny fraction of shoppers who determine if a new consumer packaged goods (CPG) product will succeed or fail. Research by sales, marketing and digital media specialist Catalina indicates that consumer concentrations of less than 1% account for the vast majority of volume for most new CPG products. What’s more, the study uncovered

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