CAMP HILL, Pa. — Rite Aid Corp. has announced major changes in its executive ranks, following the announcement of the retirements of Tony Montini, executive vice president of merchandising and distribution, and Bill Bergin, group vice president of health and beauty. The changes include the promotion of Bill Renz, Rite Aid’s group vice president of
Despite all of the talk of big data and predictive analytics, and the maturity of customer loyalty programs, many food, drug and mass retailers continue to rely primarily on category managers to make critical merchandising decisions. Part of the difficulty may be the age-old challenge of an abundance of data but a dearth of insight.
In a multipart series during 2014 our team has examined key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In our final column, we explore influences — including who, what and how