ECRM_1170x120_8-1-17

category managers

It’s time to apply analytics to category management

It’s time to apply analytics to category management

Despite all of the talk of big data and predictive analytics, and the maturity of customer loyalty programs, many food, drug and mass retailers continue to rely primarily on category managers to make critical merchandising decisions. Part of the difficulty may be the age-old challenge of an abundance of data but a dearth of insight.