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chief marketing officer

Walden named chief marketing officer at Rite Aid

Walden named chief marketing officer at Rite Aid

PHILADELPHIA — Rite Aid has appointed Jeanniey Walden chief marketing officer, making permanent an interim role the seasoned executive has held since March. Walden will continue to play a critical role in the company’s growth strategy to help create meaningful customer, client, and member experiences for millions of Americans. As CMO, she will also oversee

Dr Teal’s rolls out aluminum free deodorants

Dr Teal’s rolls out aluminum free deodorants

STAMFORD, Conn. — Dr Teal’s has launched a new line of aluminum free deodorants said to be  clinically proven to protect against odor and absorb wetness all day. Dr Teal’s Aluminum Free Deodorants are now available nationwide in popular scents including Coconut Oil, Eucalyptus, Lavender and Charcoal. “Thanks to our proprietary formula that includes magnesium, arrowroot

Marketing veteran joins Hershey as CMO

Marketing veteran joins Hershey as CMO

HERSHEY, Pa. — Hershey Co. has hired Capital One Financial Corp. executive Peter Horst as senior vice president and chief marketing officer. Hershey said Thursday that Horst will start at the company on July 27. At Capital One Financial, Horst most recently was senior vice president of brand marketing. In that role, he supported Capital

CVS names de Greve chief marketing officer

WOONSOCKET, R.I. — CVS Health has hired Norman de Greve as its chief marketing officer, effective July 15. De Greve joins CVS from DigitasLBi, where for the past year he served as head of the company’s Boston-Detroit region. DigitasLBi bills itself as “a global marketing and technology agency that transforms businesses for the digital age.”

CVS Health hires chief marketing officer

CVS Health hires chief marketing officer

WOONSOCKET, R.I. — Norman de Greve has been named as chief marketing officer at CVS Health. CVS said Tuesday that de Greve, president of the Boston and Detroit offices of marketing and technology agency DigitasLBi, is slated to start in the new post on July 15. In the role, de Greve will oversee marketing strategy

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