NEW YORK — Five national consumer health care brands were named “grand prize” winners in the U.S. OTC Marketing Awards last night during the CHPA Educational Foundation’s annual gala at the Plaza Hotel in New York. The CHPA Educational Foundation, which promotes safe and responsible use of over-the-counter (OTC) medicines and dietary supplements, launched the
WASHINGTON – The CHPA Educational Foundation and its digital brand KnowYourOTCs was honored twice by PRNEWS with a 2019 Platinum PR Award in the category of “On a Shoestring Campaign,” and with an honorable mention in the “Cause-Related Marketing” category. Developed in partnership with the digital communications agency SOMA Strategies, the award-winning KnowYourOTCs social media campaign enabled the nonprofit foundation to
WASHINGTON – The CHPA Educational Foundation which promotes safe and responsible use of over-the-counter (OTC) medicines and dietary supplements, announced the finalists for the inaugural U.S. OTC Marketing Awards, recognizing innovation and strategic marketing expertise in the consumer healthcare products industry across five new categories. With more than 35 outstanding entries received, a judging panel
WASHINGTON – The CHPA Educational Foundation and its digital brand KnowYourOTCs earned the Grand Prize for “Social Media Campaign of the Year” in PR Daily’s 2019 Digital Marketing and Social Media Awards. The foundation is committed to educating consumers about the safe and responsible use of over-the-counter (OTC) medicines and dietary supplements; it’s KnowYourOTCs 2019 social media
WASHINGTON — On Monday, the CHPA Educational Foundation announced an expanded awards program for its fourth annual Gala on November 12, 2019 at the Plaza in New York City. Five new OTC Marketing Awards will be added to the program, recognizing the marketing expertise and innovation in the consumer healthcare products industry. The five new awards
BONITA SPRINGS, Fla. — The Consumer Healthcare Products Association Educational Foundation has unveiled a new name and look for its online hub, KnowYourOTCs.org. CHPA said Tuesday that KnowYourOTCs.org has replaced OTCsafety.org as the go-to source for consumers seeking information on the safe use, storage and disposal of over-the-counter medicines. The mobile-friendly website is designed to
