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Coca-Cola Co.

Coke and BodyArmor announce new strategic relationship

Coke and BodyArmor announce new strategic relationship

ATLANTA and WHITESTONE, N.Y. – The Coca-Cola Co. and BodyArmor announced that they have entered into a definitive agreement through which Coca-Cola will acquire a minority ownership stake in BodyArmor. Through the agreement, BodyArmor will have the opportunity to gain access to the expansive Coca-Cola bottling system, enabling the fast-growing brand to accelerate its growth to meet explosive consumer demand for its premium

Diet Coke relaunched with new flavors and packaging

Diet Coke relaunched with new flavors and packaging

ATLANTA — In a major brand relaunch, Coca-Cola Co. has added four new flavors to Diet Coke and revamped its packaging, shifting to a taller, sleeker and more colorful cans that still hold the same 12-oz. portion of soda. “Diet Coke is one of the most iconic brands loved by millions of fans in North

Mondelez hires Coke exec as North America chief

Mondelez hires Coke exec as North America chief

DEERFIELD, Ill. — Beverage industry veteran Glen Walter is joining Mondelez International as executive vice president and president of North America. The snack and confections giant said Walter, slated to start at the company next month, will lead its $7 billion U.S. and Canadian business, which includes such well-known as Oreo and belVita biscuits, Triscuit

Coca-Cola North America names new president

Coca-Cola North America names new president

ATLANTA — James Dinkins has been tabbed by the Coca-Cola Co. to succeed J. Alexander “Sandy” Douglas as president of Coca-Cola North America. Coca-Cola said Monday that Dinkins will become Coca-Cola North America president effective Jan. 1, 2018, and report to corporate president and chief executive officer James Quincey. Plans call for Sandy Douglas to retire

Coca-Cola debuts Sprite Cherry beverages

Coca-Cola debuts Sprite Cherry beverages

ATLANTA — The Coca-Cola Co. has added two new cherry-flavored products to its Sprite brand. The beverage giant said that hitting retail store shelves nationwide this week are Sprite Cherry, which comes in an on-the-go 20-ounce PET bottle, and Sprite Cherry Zero, which brings consumers another zero-sugar, zero-calorie drink option. Sprite Cherry and Sprite Cherry Zero

Sprite serves up limited-edition LeBron James can

Sprite serves up limited-edition LeBron James can

ATLANTA — Sprite is marking Cleveland’s first pro sports championship in 52 years with a limited-edition can spotlighting — who else — LeBron James, the Most Valuable Player in the finals for the 2016 NBA Champion Cleveland Cavaliers. The Coca-Cola Co. beverage brand said the limited-edition 16-oz. can will be available at participating retailers in

Jennifer Aniston stars in smartwater ad campaign

Jennifer Aniston stars in smartwater ad campaign

NEW YORK — Actress Jennifer Aniston takes the spotlight in a new promotional campaign for Coca-Cola Co.’s smartwater vapor-distilled water beverage brand. The company said Tuesday that Aniston, smartwater’s longtime brand ambassador, will be featured in the smartwater’s “up, up, up” campaign, which launches this week and includes print and out-of-home advertising nationwide. The campaign

Coca-Cola bottlers slated to get expanded territories

ATLANTA — Coca-Cola Co. has signed letters of intent granting expanded territories to two U.S. bottlers. The beverage giant said late Wednesday that it has agreed in principle to grant additional expanded territories to Coca-Cola Bottling Co. Consolidated, which will assume markets in Delaware, the District of Columbia, Illinois, Indiana, Kentucky, Maryland, North Carolina, Ohio, Pennsylvania, Virginia and

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