ATLANTA – Coca-Cola announced on Wednesday a partnership with Lime, a leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than
ATLANTA — The Coca-Cola Company announced today in the United States the introduction of a new 13.2oz bottle made from 100% recycled plastic material (rPET). This new bottle will be available first in the company’s biggest and most iconic brand: Coca-Cola. In addition, the company announced today in the U.S. the transition to bottles made
ATLANTA — Soft drink giant Coca-Cola has introduced its first new flavor in more than a decade. The new flavor, Orange Vanilla, in Coke and Coke Zero Sugar, will hit stores nationwide on Feb. 25, the company said in a statement Friday. Coca-Cola began testing new Coke flavors a couple years ago after the successful relaunch of Coke
NEW YORK — Coca-Cola announced plans today to purchase Costa Coffee for $5.1 billion. As of 2016, the British coffee shop is the world’s second-largest coffee chain, according to a report by the chain’s parent company Whitbread. The deal puts Coca-Cola directly in the competitive coffee market with competitors such as: Starbucks. Nestle, which owns Nescafe
PORTLAND, Maine — Soft drink giant Coca-Cola has purchased Moxie, a New England soda brand that is also the official state beverage of Maine. Moxie has been around since the 19th century and it’s famous in New England for its unique flavor, which is the product of a root extract that gives it a distinctive
ATLANTA — Muhtar Kent is stepping down as chief executive officer of Coca-Cola Co. and will be succeeded by James Quincey, president and chief operating officer. Coca-Cola said Friday that plans call for Quincey to take the CEO reins from Kent on May 1. Kent, who has led the company as chief executive since 2008,
ATLANTA — In a blast from the past, Coca-Cola Co. has brought back tropical-flavor Sprite with a new name and look. The beverage giant said Thursday that Sprite Tropical Mix combines the crisp Sprite lemon-lime taste with strawberry and pineapple flavors. The new flavor combination is available now for a limited time in a retro-inspired
ATLANTA — For the first time, Coca-Cola Co. is making Diet Coke available in millions of unique package designs via the company’s Diet Coke “It’s Mine” program, part of the Coke “Get A Taste” due campaign due to launch Feb. 1. The beverage giant said Wednesday that the It’s Mine program also will mark the
ATLANTA — Coca-Cola Co. has named pro golf champion Jordan Spieth as a brand ambassador for sports marketing campaigns and other initiatives. The beverage giant said Wednesday that the multiyear partnership will feature Spieth in television advertising; digital and social media; point-of-sale, out-of-home and experiential marketing; and on packaging, among other vehicles. Spieth also is
WATERBURY, Vt. — Keurig Green Mountain Inc. is slated to go private in a $13.9 billion buyout deal by a JAB Holding Co.-led investor group. The companies said Monday that the investor group plans to acquire Keurig Green Mountain for $92 per share in cash, which represents a premium of 77.9% over the coffee giant’s
ATLANTA — FUZE has enlisted actor Mr. T to be the new face of the brand as it kicks off a summer campaign to introduce people to its line of flavored iced teas. The Coca-Cola Co. beverage brand said the cornerstone of the campaign is a 30-second spot, titled “Butterflyz,” starring Mr. T. The ad,
ATLANTA — Coca-Cola Co. has acquired a 16.7% stake in Monster Beverage Corp. as part of a previously announced strategic partnership in the global energy drink category. The beverage companies said late Friday that under the deal, Coca-Cola transferred ownership of its worldwide energy business — including NOS, Full Throttle, Burn, Mother, BU, Gladiator, Samurai,
ATLANTA — The Coca-Cola Co. board has promoted a pair of senior executives and elected two new vice presidents. The beverage giant said Thursday that J. Alexander “Sandy” Douglas Jr., currently senior vice president and president of Coca-Cola North America, has been promoted to executive vice president. Also moved up was chief technical officer Ed Hays, from vice president
RALEIGH, N.C. — Coca-Cola and CVS/pharmacy are among the participants in the Fit Family Challenge, a healthy living initiative launched in North Carolina. Coca-Cola Bottling Co. Consolidated said that North Carolina Gov. Pat McCrory joined with Coca-Cola, CVS, Carolina, Piedmont and Charlotte Parent magazines on Tuesday to kick off the effort, a free program open
