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Colgate Optic White Renewal toothpaste

Colgate Optic White teams with Sheryl Crow to unveil new toothpaste

Colgate Optic White teams with Sheryl Crow to unveil new toothpaste

NEW YORK — Colgate Optic White announced Monday a partnership with multi-platinum selling artist Sheryl Crow to unveil their latest innovation in teeth whitening — Colgate Optic White Renewal toothpaste. It contains 3% hydrogen peroxide, which is the highest amount of the professionally-recommended whitening ingredient available in a toothpaste. With unprecedented whitening power, new Colgate