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color cosmetics

SinfulColors debuts color cosmetics, signs Hudgens

SinfulColors debuts color cosmetics, signs Hudgens

NEW YORK — SinfulColors has delved into the color cosmetics market with the introduction of a new makeup collection and the signing of actress and singer Vanessa Hudgens as global color collaborator. The Revlon nail beauty brand said Thursday that the SinfulColors color cosmetics line will feature the Diva Lash color mascara in an array

Coty taps digital agency for Rimmel, Bourjois brands

Coty taps digital agency for Rimmel, Bourjois brands

NEW YORK — Coty Inc. formed a partnership with Paris-based brand marketing and technology agency BETC to support its Rimmel and Bourjois color cosmetics brands globally. Coty said Monday that the partnership is slated to launch this fall. The company isn’t disclosing details about the commercial arrangement, citing “competitive reasons.” Rimmel and Bourjois have “very

Walgreens rolls out exclusive cosmetics line

DEERFIELD, Ill. — Walgreens is expanding its selection of premium color cosmetics in a deal with Maesa that will include the launch of CIRCA, an exclusive line of professional color cosmetics. The actress Eva Mendes is working with both companies to “help craft the marriage of classic Hollywood style and market-leading formulations,” which will make