Retail in 2017: Things to keep in mind
Even with all the data and analytics tools available, getting a bead on today’s consumer isn’t easy. Mobile devices and apps, beacons, digital marketing, evolving store formats, ship-to-store, lifestyle-focused customer rewards, changing behaviors in health care and diet, chip-based payment cards, personalization, etc., etc. have turned retailing on its ear. And it’s only going to
