ECRM_1170x120_8-1-17

consumer health care industry

Consumer health care: Barriers, contributors to growth

Consumer health care: Barriers, contributors to growth

It’s well-known that when it comes to grocery shopping, the consumer is in charge, armed with knowledge from manufacturer and retailer websites, online and offline advertising, and a tsunami of social media. The same is rapidly becoming true in day-to-day health care — i.e., self-care. Greater access to over-the-counter products and vitamins, minerals and supplements