consumer packaged goods companies Archives - CDR

New product launches can benefit from a step-wise approach

August 26, 2019 by Jen Johnston consumer packaged goods companies, Hamacher Resource Group Inc., Jen Johnston August 26, 2019, Opinion

Today’s product landscape is highly competitive. Speed-to-market continues to be an important product launch factor, but it isn’t everything. Often, overly eager companies introduce a new CPG item too quickly while overlooking critical steps that could prevent costly mistakes. In fact, according to research conducted by IRI, it is estimated that between 60% and 80%

Three trends now shaping the CPG industry

February 26, 2018 by John Zealley and Chain Drug Review Accenture, consumer packaged goods, consumer packaged goods companies, CPG companies, CPG industry, John Zealley 2018, Issue 02-26-2018, Issues, Opinion

Not so long ago large multinational consumer packaged goods companies competed against one another by seeking out new markets to conquer and new consumer segments to attract. Today, the drivers of growth have undergone rapid and massive transformation. Now more than ever, we are seeing competition is between brands and not companies, with consumers increasingly