NEW YORK — Nielsen announced Wednesday the global winners of the 2019 Nielsen Design Impact Awards, recognizing successful package redesigns in the consumer packaged goods (CPG) space. Over the past three years, the Nielsen Design Impact Award has gained distinction and prestige within the design community for underscoring the very real and measurable business value
SAN FRANCISCO — RangeMe, the award-winning online platform that streamlines new product discovery between product suppliers and retailers, has eclipsed more than 125,000 suppliers on its platform. This staggering number represents massive growth for the company over the past two years. In 2015, RangeMe had 1,500 product suppliers on its platform. 2016 saw that number
Not so long ago large multinational consumer packaged goods companies competed against one another by seeking out new markets to conquer and new consumer segments to attract. Today, the drivers of growth have undergone rapid and massive transformation. Now more than ever, we are seeing competition is between brands and not companies, with consumers increasingly
This is a subject that will inevitably scrape a political nerve or two, but it is vital for all consumer packaged goods (CPG) practitioners and suppliers to understand this basic premise: The disproportionate gains in income by the highest-income groups is the primary reason why CPG sales growth is lagging GDP growth for the past
NEW YORK — Food giant Kraft Heinz Co. has rescinded its bid to acquire consumer products behemoth Unilever plc. In a joint statement on Sunday, the companies said Kraft Heinz “has amicably agreed to withdraw its proposal for a combination of the two companies.” Published reports said Friday that Kraft Heinz offered $50 per share
NEW YORK — Health and beauty aids and consumables led a field of 28 winners for the 2017 Product of the Year Awards. Product of the Year USA unveiled the standout consumer products last night at 2017 Product of the Year Awards Show at the Edison Ballroom in Manhattan, hosted by “Saturday Night Live” alumni
Much has been written about the historic sluggishness of the consumer packaged goods industry. Since 2013 CPG industry sales growth has been below 2%, and that growth has been entirely driven by pricing. In response, we see companies merging, brands being sold and jobs being lost. The pundits in our industry sit on the sideline
Digital technologies are reshaping both consumer demand and competitive undercurrents in the U.S. consumer packaged goods marketplace. Digital innovations and the explosion of digital, mobile and social media are restructuring how consumers shop for and purchase CPG products. This framework has resulted in new shopping behaviors and purchase pathways, which are disrupting traditional business models
CHICAGO — Challenging conditions notwithstanding, advanced data science provides cause for optimism this year for consumer packaged goods marketers. That is the message of IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth.” “Advancing technology has really given retailers and manufacturers a distinct
SHELTON, Conn. — Highlighting its acumen in consumer packaged goods (CPG) analytics, TABS Group has changed its name to TABS Analytics. TABS said the new name, which goes into effect immediately, better represents its mission to simplify and improve sales and marketing analytics for CPG companies. “We are excited to announce this new chapter in
SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has gone live with the ECRM Content Gateway, a platform designed to provide buyers, sellers, marketers and merchandisers of consumer packaged goods (CPG) and health care products and services with information to help them better compete. ECRM said Monday that the Content Gateway includes case studies, company profiles,
Apparently, it’s a tiny fraction of shoppers who determine if a new consumer packaged goods (CPG) product will succeed or fail. Research by sales, marketing and digital media specialist Catalina indicates that consumer concentrations of less than 1% account for the vast majority of volume for most new CPG products. What’s more, the study uncovered
CINCINNATI — Nielsen Catalina Solutions (NCS) has introduced Choice Fragmentation, a new approach to audience segmentation that enables brands to identify the most relevant audiences for any marketing goal. The advertising analytics joint venture said Friday that Choice Fragmentation, based on purchase data, makes it possible to spotlight the most likely buyers of a consumer
ST. LOUIS — National Sales Solutions (NSS) has hired Doug Mackenzie as vice president of international sales. The consumer packaged goods sales and marketing firm said Tuesday that Mackenzie will work with clients looking to expand distribution and grow their business outside of the United States. NSS noted that Mackenzie brings extensive experience leading sales
