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CoverGirl “I Am What I Make Up”

CoverGirl to open Times Square flagship store on Black Friday

CoverGirl to open Times Square flagship store on Black Friday

NEW YORK — The highly anticipated launch of the CoverGirl Times Square flagship store will happen on Black Friday, November 23. The brand’s first permanent retail store will serve as a physical embodiment of the CoverGirl “I Am What I Make Up” brand philosophy, where consumers can immerse themselves in an experiential beauty playground centrally

Coty unveils new brand vision for CoverGirl

Coty unveils new brand vision for CoverGirl

NEW YORK — Coty Inc. is redefining the CoverGirl brand in an effort that the company describes as “the biggest reinvention in CoverGirl’s 60-year history.” The brand vision for CoverGirl, acquired just over a year ago from Procter & Gamble Co., will now be under the mantra “I Am What I Make Up.” Coty said