Coty launches app-free virtual try-on tool for CoverGirl
NEW YORK — Coty Inc.’s CoverGirl brand is launching what the company calls the first full-look live mobile/web try-on experience. Using augmented reality (AR) technology, the new digital beauty tool will make virtual try-on of CoverGirl makeup available directly in browser on most smartphones without the need for an app download, according to Coty. To
