NEW YORK — Lili Reinhart is the newest COVERGIRL, the classic cosmetic brand recently announced. The actress and author is best known for her role as Betty Cooper on the hit CW show “Riverdale” and as Annabelle in the box office smash “Hustlers.” She’s also a new author to “Swimming Lessons,” a book of original
WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the Company made the commitment to create
NEW YORK — The highly anticipated launch of the CoverGirl Times Square flagship store will happen on Black Friday, November 23. The brand’s first permanent retail store will serve as a physical embodiment of the CoverGirl “I Am What I Make Up” brand philosophy, where consumers can immerse themselves in an experiential beauty playground centrally
NEW YORK — Coty, one of the world’s leading beauty companies, announced a strategic partnership with Cruelty Free International that aims to end animal testing for cosmetics globally. As a first step in the partnership, Coty achieved Leaping Bunny certification by Cruelty Free International for CoverGirl, which is the largest makeup brand ever to be
NEW YORK — Coty Inc.’s CoverGirl brand is launching what the company calls the first full-look live mobile/web try-on experience. Using augmented reality (AR) technology, the new digital beauty tool will make virtual try-on of CoverGirl makeup available directly in browser on most smartphones without the need for an app download, according to Coty. To
NEW YORK — Coty Inc. is redefining the CoverGirl brand in an effort that the company describes as “the biggest reinvention in CoverGirl’s 60-year history.” The brand vision for CoverGirl, acquired just over a year ago from Procter & Gamble Co., will now be under the mantra “I Am What I Make Up.” Coty said
NEW YORK — Actress and singer Zendaya has signed up as a brand ambassador for CoverGirl. The Procter & Gamble cosmetics brand said Zendaya’s first ad is slated to launch live on Feb. 15 during the 58th Annual Grammy Awards airing on CBS. The spot will feature a new line of CoverGirl products, including Plumpify Mascara
CINCINNATI — Procter & Gamble Co. has signed a definitive agreement to merge 43 of its beauty care brands with Coty Inc. The companies said Thursday that the $12.5 billion transaction includes P&G’s global salon professional hair care and color, retail hair color, cosmetics, fine fragrances, and select hairstyling businesses. With the deal, Coty
Coty Inc. is slated to acquire three beauty care businesses from Procter & Gamble Co., according to published reports. The New York Post reported late Monday that Coty has won an auction to buy P&G’s CoverGirl and Max Factor cosmetics brands, hair care business and fragrance business. P&G’s hair care brands include Wella and Clairol.