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CoverGirl

New beauty aisles at CVS reflect transparency

New beauty aisles at CVS reflect transparency

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the Company made the commitment to create

CoverGirl to open Times Square flagship store on Black Friday

CoverGirl to open Times Square flagship store on Black Friday

NEW YORK — The highly anticipated launch of the CoverGirl Times Square flagship store will happen on Black Friday, November 23. The brand’s first permanent retail store will serve as a physical embodiment of the CoverGirl “I Am What I Make Up” brand philosophy, where consumers can immerse themselves in an experiential beauty playground centrally

Coty forms strategic partnership with Cruelty Free International

Coty forms strategic partnership with Cruelty Free International

NEW YORK — Coty, one of the world’s leading beauty companies, announced a strategic partnership with Cruelty Free International that aims to end animal testing for cosmetics globally. As a first step in the partnership, Coty achieved Leaping Bunny certification by Cruelty Free International for CoverGirl, which is the largest makeup brand ever to be

Coty launches app-free virtual try-on tool for CoverGirl

Coty launches app-free virtual try-on tool for CoverGirl

NEW YORK — Coty Inc.’s CoverGirl brand is launching what the company calls the first full-look live mobile/web try-on experience. Using augmented reality (AR) technology, the new digital beauty tool will make virtual try-on of CoverGirl makeup available directly in browser on most smartphones without the need for an app download, according to Coty. To

Coty unveils new brand vision for CoverGirl

Coty unveils new brand vision for CoverGirl

NEW YORK — Coty Inc. is redefining the CoverGirl brand in an effort that the company describes as “the biggest reinvention in CoverGirl’s 60-year history.” The brand vision for CoverGirl, acquired just over a year ago from Procter & Gamble Co., will now be under the mantra “I Am What I Make Up.” Coty said

P&G to merge 43 beauty brands with Coty

P&G to merge 43 beauty brands with Coty

CINCINNATI — Procter & Gamble Co. has signed a definitive agreement to merge 43 of its beauty care brands with Coty Inc.   The companies said Thursday that the $12.5 billion transaction includes P&G’s global salon professional hair care and color, retail hair color, cosmetics, fine fragrances, and select hairstyling businesses. With the deal, Coty

Reports: Coty to buy P&G beauty businesses

Reports: Coty to buy P&G beauty businesses

Coty Inc. is slated to acquire three beauty care businesses from Procter & Gamble Co., according to published reports. The New York Post reported late Monday that Coty has won an auction to buy P&G’s CoverGirl and Max Factor cosmetics brands, hair care business and fragrance business. P&G’s hair care brands include Wella and Clairol.