IRI and BCG share the latest global purchase trends amid COVID-19
CHICAGO — IRI is continuing to collaborate with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchase trends in Italy, France, Germany, Netherlands, New Zealand, Spain, U.K. and U.S. The firm just updated the report, “Consumer Spending Tracker: COVID-19 Impact,” to capture the most recent insights. Key highlights from the research
