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CPG companies

RangeMe partners with Thrive Market

RangeMe partners with Thrive Market

SAN FRANCISCO and LOS ANGELES, Calif.– RangeMe, an ECRM company, has teamed with Thrive Market, the online retailer that is disrupting the organic and non-GMO market, and becoming the destination for consumers seeking out these brands. The meteoric rise of e-commerce, and the drastic shift in consumer shopping behavior has pushed retailers to rethink and revise how they

Three trends now shaping the CPG industry

Three trends now shaping the CPG industry

Not so long ago large multinational consumer packaged goods companies competed against one another by seeking out new markets to conquer and new consumer segments to attract. Today, the drivers of growth have undergone rapid and massive transformation. Now more than ever, we are seeing competition is between brands and not companies, with consumers increasingly

Ten ways CPG makers are shooting themselves in the foot

Ten ways CPG makers are shooting themselves in the foot

Much has been written about the historic sluggishness of the consumer packaged goods industry. Since 2013 CPG industry sales growth has been below 2%, and that growth has been entirely driven by pricing. In response, we see companies merging, brands being sold and jobs being lost. The pundits in our industry sit on the sideline