HYDRALYTE_1170x120

CPG industry sales

Ten ways CPG makers are shooting themselves in the foot

Ten ways CPG makers are shooting themselves in the foot

Much has been written about the historic sluggishness of the consumer packaged goods industry. Since 2013 CPG industry sales growth has been below 2%, and that growth has been entirely driven by pricing. In response, we see companies merging, brands being sold and jobs being lost. The pundits in our industry sit on the sideline