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CPG industry

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

NEW YORK — Building on the enduring strength of the Trax-Nielsen alliance, Nielsen  and Trax, the leading provider of computer vision solutions for retail, Tuesday announced three new offerings that will enhance shelf insight visibility and advance the way U.S. manufacturers and retailers use computer vision technology. Nielsen and Trax, alongside sales and marketing service

IRI 2018 Summit wrap up: Staying one step ahead

IRI 2018 Summit wrap up: Staying one step ahead

LAS VEGAS — The IRI 2018 Growth Summit wrapped up this week at the Wynn Las Vegas. The three-day conference (April 16-18) brought together leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem.  The theme of this year’s meeting was 1 Step Ahead and providing attendees

Three trends now shaping the CPG industry

Three trends now shaping the CPG industry

Not so long ago large multinational consumer packaged goods companies competed against one another by seeking out new markets to conquer and new consumer segments to attract. Today, the drivers of growth have undergone rapid and massive transformation. Now more than ever, we are seeing competition is between brands and not companies, with consumers increasingly

Income distribution impacts CPG sales growth

Income distribution impacts CPG sales growth

This is a subject that will inevitably scrape a political nerve or two, but it is vital for all consumer packaged goods (CPG) practitioners and suppliers to understand this basic premise: The disproportionate gains in income by the highest-income groups is the primary reason why CPG sales growth is lagging GDP growth for the past

Data-driven insights can fuel CPG sales gains

Data-driven insights can fuel CPG sales gains

CHICAGO — Challenging conditions notwithstanding, advanced data science provides cause for optimism this year for consumer packaged goods marketers. That is the message of IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth.” “Advancing technology has really given retailers and manufacturers a distinct