“Actionable Insights” — is there any bigger cliché in the category management and shopper insights world than those two words? Usually you see these words in the context of a service provider making claims about its unique ability to provide value. “We translate data and reports into actionable insights that help you grow your business.
LAS VEGAS — The IRI 2018 Growth Summit wrapped up this week at the Wynn Las Vegas. The three-day conference (April 16-18) brought together leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem. The theme of this year’s meeting was 1 Step Ahead and providing attendees
Not so long ago large multinational consumer packaged goods companies competed against one another by seeking out new markets to conquer and new consumer segments to attract. Today, the drivers of growth have undergone rapid and massive transformation. Now more than ever, we are seeing competition is between brands and not companies, with consumers increasingly
This is a subject that will inevitably scrape a political nerve or two, but it is vital for all consumer packaged goods (CPG) practitioners and suppliers to understand this basic premise: The disproportionate gains in income by the highest-income groups is the primary reason why CPG sales growth is lagging GDP growth for the past
CHICAGO — Challenging conditions notwithstanding, advanced data science provides cause for optimism this year for consumer packaged goods marketers. That is the message of IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth.” “Advancing technology has really given retailers and manufacturers a distinct