POY_1170x120_8-12-19

CPG marketers

IRI spotlights top CPG launches in 2016

IRI spotlights top CPG launches in 2016

CHICAGO — IRI has announced the most successful consumer packaged goods launches in 2016. The IRI 2016 New Product Pacesetters report, released Monday, said thousands of new brands hit retail shelves last year, with 80% of the top-ranking brands from small and midsize manufacturers and accounting for 64% of dollar sales in the study. Overall,