We at Kantar Retail believe that the May 2015 launch of Rite Aid Corp.’s new wellness+ with Plenti rewards program is an innovative step toward achieving true shopper loyalty. According to the 2015 COLLOQUY Loyalty Census, drug store loyalty program memberships rose 88% to 268 million versus a year ago, the highest growth rate of
NEW YORK — Rite Aid Corp. expects the enhanced version of its wellness+ loyalty program, called wellness+ with Plenti, to bring new customers into its stores. “What Plenti does is give us the ability to really drive new customer acquisition,” Rite Aid senior vice president of marketing John Learish said earlier this month. Learish and vice
NEW YORK — Rite Aid senior vice president of marketing John Learish and vice president of marketing Craig Riner were on hand in Manhattan Wednesday evening at the consumer launch event for Plenti, the coalition loyalty program of which the drug chain is a founding partner. The event featured entertainment, games and displays from Plenti
