Craig Sheehan Archives - CDR – Chain Drug Review

Viactiv unveils new packaging

March 19, 2019 by Chain Drug Review Activ Nutritional, Craig Sheehan, Viactiv Supplier News

LAWRENCEVILLE, N.J. – For the first time since its introduction in the late 90s, Viactiv is launching a new packaging shape for its iconic tub. The new packaging will be available across its distributing retailers, including Walmart, Target, CVS, Rite Aid, Amazon, and Food stores nationally, beginning this month. “The new tub shape keeps the equity and essence

Viactiv launches chocolate digestive health chews

May 30, 2018 by Chain Drug Review Activ Nutritional, Adare Pharmaceuticals, Craig Sheehan, Lactobacillus LB Fermentate, LLC, Rite Aid, Viactiv Digestive Health Supplier News

LAWRENCEVILLE, N.J. — Adare Pharmaceuticals’ consumer products subsidiary (Activ Nutritional, LLC), has launched new Viactiv Digestive Health Soft Chews, expanding the Viactiv supplement brand into the growing digestive health category. New Viactiv Digestive Health are said to be the only 2-in-1 supplement to combine a probiotic-derived, clinically-studied strain that helps feed good bacteria and fight bad bacteria to