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customer loyalty program

Loblaw, SDM to combine loyalty programs

TORONTO — Next year, Lob­law Cos. plans to roll out a unified customer loyalty program that joins together the Shoppers Optimum and PC Plus plans of its Shoppers Drug Mart (SDM) and supermarket chains. Called PC Optimum, the combined loyalty program will allow members to earn and redeem loyalty points across Loblaw’s network of nearly

Loblaw Cos. shifts to single loyalty program

Loblaw Cos. shifts to single loyalty program

TORONTO — Next year, Loblaw Cos. plans to launch a unified customer loyalty program that joins the Shoppers Optimum and PC Plus plans of its Shoppers Drug Mart and supermarket chains. Called PC Optimum, the combined loyalty program will enable members to earn and redeem loyalty points across Loblaw’s network of nearly 2,500 grocery and

Shoppers Drug Mart marks loyalty program’s 15th year

Shoppers Drug Mart marks loyalty program’s 15th year

TORONTO — Shoppers Drug Mart is rewarding Shoppers Optimum members as the customer loyalty program celebrates its 15th anniversary. Canada’s largest drug chain said that on Wednesday in Toronto’s Yonge-Dundas Square the public can enter a life-size confetti globe for a chance to win a Shoppers Drug Mart gift card and be entered into the