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CVS Beauty Mark

CVS moves to bring authenticity to beauty imagery

CVS moves to bring authenticity to beauty imagery

WOONSOCKET, R.I. — Beginning in April, the beauty imagery that CVS Pharmacy produces for use in its stores and in its marketing materials will not be “materially altered” digitally. The drug chain is also asking its supplier partners to participate in the initiative, which is meant promote transparency in beauty marketing. “What we’re trying to

CVS raises transparency in beauty marketing

CVS raises transparency in beauty marketing

WOONSOCKET, R.I. — CVS Health is bringing more transparency to beauty care marketing with the introduction of the CVS Beauty Mark, a watermark highlighting imagery that hasn’t been materially altered. Plans call for the CVS Beauty Mark to begin appearing on CVS Pharmacy-produced beauty images — including for stores, websites, social media and marketing materials — this