WOONSOCKET, RI — CVS Pharmacy announced Friday it has reached its goal of full transparency for beauty imagery produced by and for CVS Pharmacy, the culmination of its original CVS Beauty Mark commitment made in 2018 to educate customers about the difference between authentic and digitally altered photos. As the first major retailer to implement these
WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the company made the commitment to
WOONSOCKET, R.I. — Beginning in April, the beauty imagery that CVS Pharmacy produces for use in its stores and in its marketing materials will not be “materially altered” digitally. The drug chain is also asking its supplier partners to participate in the initiative, which is meant promote transparency in beauty marketing. “What we’re trying to
WOONSOCKET, R.I. — CVS Health is bringing more transparency to beauty care marketing with the introduction of the CVS Beauty Mark, a watermark highlighting imagery that hasn’t been materially altered. Plans call for the CVS Beauty Mark to begin appearing on CVS Pharmacy-produced beauty images — including for stores, websites, social media and marketing materials — this
