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CVS ExtraCare

Wellness+ with Plenti: A step toward true customer loyalty

Wellness+ with Plenti: A step toward true customer loyalty

We at Kantar Retail believe that the May 2015 launch of Rite Aid Corp.’s new wellness+ with Plenti rewards program is an innovative step toward achieving true shopper loyalty. According to the 2015 COLLOQUY Loyalty Census, drug store loyalty program memberships rose 88% to 268 million versus a year ago, the highest growth rate of