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CYO Cosmetics

WBA puts on makeup party for CYO Cosmetics brand

WBA puts on makeup party for CYO Cosmetics brand

NEW YORK — Walgreens Boots Alliance (WBA) held a launch party for its new CYO Cosmetics makeup line targeted at Generation Z shoppers. The event featured makeup stations where beauty influencers were invited to a get makeover from leading makeup artists. CYO Cosmetics made its debut in select Walgreens stores and on Walgreens.com in late

Walgreens debuts CYO Cosmetics line

Walgreens debuts CYO Cosmetics line

NEW YORK — Walgreens Boots Alliance has launched CYO Cosmetics, a new, exclusive makeup collection targeted at younger women. WBA said Tuesday CYO offers 160 “hyperfunctional” cosmetics products for the face, eyes and lips at a price point that “encourages exploration and experimentation.” “CYO is challenging the norms of how beauty products are used. We’re