CYO Cosmetics Archives - CDR – Chain Drug Review

WBA puts on makeup party for CYO Cosmetics brand

November 3, 2017 by Bill Schiffner #MIXLAYERHACK, CYO Cosmetics, Generation Z shoppers, Mina Kim, slideshow, Walgreens, Walgreens Boots Alliance Leading Headlines, Retail News, Slideshows

NEW YORK — Walgreens Boots Alliance (WBA) held a launch party for its new CYO Cosmetics makeup line targeted at Generation Z shoppers. The event featured makeup stations where beauty influencers were invited to a get makeover from leading makeup artists. CYO Cosmetics made its debut in select Walgreens stores and on Walgreens.com in late

Walgreens debuts CYO Cosmetics line

August 29, 2017 by Bill Schiffner CYO Cosmetics, Lauren Consiglio, Walgreens, Walgreens Boots Alliance Leading Headlines, Retail News

NEW YORK — Walgreens Boots Alliance has launched CYO Cosmetics, a new, exclusive makeup collection targeted at younger women. WBA said Tuesday CYO offers 160 “hyperfunctional” cosmetics products for the face, eyes and lips at a price point that “encourages exploration and experimentation.” “CYO is challenging the norms of how beauty products are used. We’re