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D’Arcy Carden

Playtex Simply Gentle Glide relaunch provides a little “extra”

Playtex Simply Gentle Glide relaunch provides a little “extra”

SHELTON, Conn. — Based on an insight that today’s consumers experience an influx of “extra” – from numerous ads, product offerings and even personalities – so much that society has invented internet slang: #Extra. To poke fun at these overly extra moments in a spoof-like-spirit (i.e. tampons auto-ejecting in rose-colored bathrooms), Playtex Simply Gentle Glide recently launched