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Dark and Lovely

Dark and Lovely names Justine Skye as ambassador

Dark and Lovely names Justine Skye as ambassador

NEW YORK — Dark and Lovely has signed R&B singer Justine Skye as its newest hair color ambassador. The SoftSheen-Carson hair care brand, part of the L’Oreal USA Multi-Cultural Beauty division, said Skye will support Dark and Lovely Go Intense! Passion Plum, the hair color line’s latest shade, as well as the rest of the

Dark and Lovely launches #LoveMyColor

Dark and Lovely launches #LoveMyColor

NEW YORK — Dark and Lovely has kicked off #LoveMyColor, an online and social media campaign for its Fade Resist Rich Conditioning Color hair coloring. The Softsheen-Carson brand said that #LoveMyColor aims to encourage women to show how much they love their color by uploading a selfie photo to LoveMyColor.com. After customizing their images, participants

Dark and Lovely gets spotlight on ‘Wendy Williams Show’

Dark and Lovely gets spotlight on ‘Wendy Williams Show’

NEW YORK — Dark and Lovely Au Naturale and celebrity hairstylist Johnny Wright showed off some of the hottest looks and styles for naturally curly hair on BET’s “The Wendy Williams Show.” The hair care brand, part of the L’Oréal USA Multicultural Beauty Division, said Wright revealed such sought-after styles as military-inspired, mixed textures, rich