While businesses don’t often use the term “big data” anymore, the concept has not disappeared. The analysis of large amounts of data to mine a variety of insights and actions still provides the strongest guideposts when building a strategic direction. Many companies still struggle with this, whether it’s because of lack of resources or time,
Retailers spend millions of dollars combing through data to help them determine ideal store layouts, merchandise packaging and sales strategies to maximize consumer spending over the holiday season. Real-time data tools promise to give organizations a rapid picture of what’s working and what’s not. But data and numbers don’t tell the full story. In the
SOLON, Ohio – Efficient Collaborative Retail Marketing has tapped retail and consumer packaged goods data sales and business development veteran Jennifer Zannelli to serve as senior vice president of sales for ECRM Data. Zannelli will lead strategic sales initiatives for the unit and will help develop new products and services. “Jennifer’s background in retail and
