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data

People power as valuable as data during holidays

People power as valuable as data during holidays

Retailers spend millions of dollars combing through data to help them determine ideal store layouts, merchandise packaging and sales strategies to maximize consumer spending over the holiday season. Real-time data tools promise to give organizations a rapid picture of what’s working and what’s not. But data and numbers don’t tell the full story. In the

ECRM Data names Zannelli senior vice president of sales

ECRM Data names Zannelli senior vice president of sales

SOLON, Ohio – Efficient Collaborative Retail Marketing has tapped retail and consumer packaged goods data sales and business development veteran Jennifer Zannelli to serve as senior vice president of sales for ECRM Data. Zannelli will lead strategic sales initiatives for the unit and will help develop new products and services. “Jennifer’s background in retail and